Currently innovations are an important factor in the economic competitiveness of firms. The study of innovations in the services sector is still in its infancy, and the first studies appeared only in the late 1990s. That’s why this factor becomes even harder when it comes to hotel and travel companies. Tourism is currently one of the most promising industries in the world, and now it is necessary to better understand innovations in this sector. This study aims to address a common question: how to explain innovations in the field of hospitality and tourism, its impact.